WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Valvoline Licensing and Intellectual Property LLC v. Super Privacy Service LTD c/o Dynadot Case No. DCO2018-0020 1. The Parties

The Complainant is Valvoline Licensing and Intellectual Property LLC of Lexington, Kentucky, United States of America (“U.S.”), represented by CSC Digital Brand Services Group AB, Sweden.

The Respondent is Super Privacy Service LTD c/o Dynadot of San Mateo, California, U.S. 2. The Domain Name and Registrar

The disputed domain name (“Domain Name”) is registered with Dynadot, LLC (the “Registrar”). 3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 4, 2018. On July 4, 2018, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On July 6, 2018, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on July 6, 2018 providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on July 10, 2018.

The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on July 11, 2018. In accordance with the Rules, paragraph 5, the due date for the Respondent to file a Response was July 31, 2018. The Respondent did not submit any response. Accordingly, the Center notified the parties of the Respondent’s default on August 2, 2018.

The Center appointed Marylee Jenkins as the sole panelist in this matter on August 10, 2018. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background

Based on the review of the uncontested evidence submitted by the Complainant, the Panel determines that the Complainant is the owner of several trademark registrations for the word mark VALVOLINE in multiple jurisdictions including U.S. Trademark Registration No. 0053237 (filed on April 14, 1905, registered on May 29, 1906) in class 4, U.S. Trademark Registration No. 5240039 (filed on September 23, 2016, registered on July 11, 2017) in class 8, European Union Trade Mark Registration No. 009847773 (filed on March 14, 2011, registered on October 25, 2011) in classes 1, 4 and 35, Chinese Trademark Registration No. 162814 (filed on July 15, 1980, registered on September 30, 1982) in class 4, and Chinese Trademark Registration No. 7906409 (filed on December 11, 2009, registered on January 21, 2011) in class 4. The Complainant is also the owner of two trademark registrations in China for the mark VALVOLINE and design including Chinese Trademark Registration No. 1972160 (filed on August 15, 2001, registered on August 7, 2003) in class 4, and Chinese Trademark Registration No. 2020512 (filed on December 2, 1999, registered on February 21, 2005) in class 4 (individually and collectively referred to as the “Complainant’s Mark”). The Complainant also owns the domain names and and markets its services and programs at the websites accessible at these domain names.

The Domain Name was registered on November 11, 2017. The Domain Name resolves to a website offering sponsored third-party links. 5. Parties’ Contentions A. Complainant

The Complainant states that Valvoline LLC was founded in 1866 by Dr. John Ellis, the inventor of the first lubricating oil and the originator of the VALVOLINE trademark. The Complainant further states that for over 150 years, the VALVOLINE brand has been one of the most recognized and respected premium consumer brands in the global automotive lubricant industry and that it is a leading worldwide producer and distributor of premium branded automotive, commercial and industrial lubricants, and automotive chemicals. The Complainant states that it operates and franchises more than 1,070 Valvoline Instant Oil Change centers in the U.S. and has a growing international presence with its products being sold in approximately 140 countries through its extensive sales force and technical support organization. The Complainant further maintains an Internet presence through its primary website at the domain name as well as through its various social media platforms including Facebook, Twitter, and Instagram.

The Complainant further states that it owns and has obtained numerous trademark registrations for the Complainant’s Mark, including those cited above, and that none of these registrations have been abandoned, cancelled, or revoked. Further the Complainant states that it has made significant investments over the years to advertise, promote, and protect the Complainant’s Mark through various forms of media, including the Internet. Based on its extensive use and trademark registrations, the Complainant alleges that it owns the exclusive right to use the Complainant’s Mark.

The Complainant alleges that the Domain Name is confusingly similar to the Complainant’s Mark and the fact that the Respondent has added the descriptive phrase “ignition program” to the Complainant’s Mark, which is closely linked to and associated with the Complainant’s brand and the Complainant’s Mark, only serves to underscore and increase the confusing similarity between the Domain Name and the Complainant’s Mark. The Complainant further notes that in 2009, it launched a program called the “Team Valvoline Ignition Program”, which is an educational partnership with more than 3,000 secondary institutions across the U.S. to teach students about automobiles. Additionally, the Complainant notes that it has a website at the domain name where students can sign up to learn and earn credits in the program.

The Complainant further alleges that the Respondent is not commonly known by the Domain Name, which evinces a lack of rights or legitimate interests in the Domain Name. Additionally, the Complainant notes that it has not licensed, authorized, or permitted the Respond